The "2022 China Game Industry Annual Conference" hosted by the China Audiovisual and Digital Publishing Association, the Huangpu District of Guangzhou, and the Guangzhou Development Zone Management Committee was held in Guangzhou from February 12th to 14th.
The results of the second "Golden Kapok" game anime IP selection event were announced. "IDLE GOG " developed by the Gamewinner Technology team won the most popular game award.
Gamewinner Technology, which has produced games such as " The God of the Kings," "IDLE GOG," and "Roman Empire," believes that small and medium-sized game companies cannot blindly replicate the models of large mobile game companies in order to succeed, but should have their own development path. Unlike large mobile game companies that launch multiple products simultaneously, small and medium-sized mobile game companies do not have enough energy and find it difficult to bear the cost of failure. Therefore, focusing on one product and making it good, refined, big, and strong is the way to go. Secondly, small and medium-sized mobile game companies should not rush to expand. Recruiting a large number of people and investing funds in developing new products after a successful product is a strategy of sacrificing the basics. Only by being down-to-earth can the company develop better.
In overseas promotion and distribution, Gamewinner Technology focuses on localized operation of games. For example, in the versions released in North America, South Korea, Southeast Asia, Russia, and other regions, "IDLE GOG" deeply re created the characters in the game by combining them with the local cultural system. In the face of cultural differences, Gamewinner Technology focuses on using more easily accepted and standardized methods to export culture and demonstrate the confidence of a great power.
In the future, the game industry will pay more attention to the cultural attributes of game products and focus on the presentation and spread of the excellent traditional culture of China. Playing Sheng Technology said that it will continue to promote the game comprehensive and in -depth, so that Chinese culture spreads farther and deeper.
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